The New Zealand cultural portal NZLive.com was launched in September 2006 by Prime Minister Helen Clark. Timebased was asked to provide a visual presentation for the event.The goal of these visuals was to create a vibrant wallpaper that highlighted the energy and diversity of the cultural events and organisations featured on the NZLive.com website - in effect to create a motion graphic representation of contemporary New Zealand culture.
It was important that the visual show could be mixed and controlled so that it could be highly energetic and engaging at appropriate focal moments or dropped back to calm, background “flavour” while other artists were performing. This was achieved by breaking the show into multiple looping elements across 6 DVDs and having a VJ mix between loops throughout the evening.
Recognising that browsing a website is generally an intimate interaction between the user and the screen, Timebased wished to avoid the dry and traditional website demonstration as the keynote launch presentation. Instead, the NZLive.com brand itself was used as the major ingredient of the show paired with eye-candy design elements of the website interface such as the bespoke icons and the Ajax search tool. These were presented in looping format along with other segments featuring heavily treated footage of New Zealand cultural events and art supplied with kind permission by the appropriate individuals and organisations.
Credits
- Art direction and production: Aaron Dustin
- Production and account management: Teina Herzer
Services Provided
- Planning
- Motion Graphic Production
- Direction
- Project Management
Client Testimonial
“Audio-visual presentations which Timebased Ltd created for the launch of the cultural portal project, and the launch of the NZLive.com website itself, were artistically and technically outstanding - a highlight for everyone at those functions”
Jane Kominik - Deputy CEO MCH
